Objective: Brand management for a music festival, intended to entice viewers to gather interest in the festival
Objective: Brand management for a music festival, intended to entice viewers to gather interest in the festival
Pictured are two different drafts of the Seattle Indie Rock festival promotional poster. I encountered some challenges when deciding upon what to do about the lettering and the color palette, but ultimately I decided hand lettering and a complimentary color to accompany the logo, as opposed to originally when I tried to incorporate the color scheme into the type.